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PR 535

the YOU experience

creative brief

I wrote a tagline and created promotional materials for The YOU Experience, an immersive, interactive experience that I made up for the American psychological thriller Netflix original series YOU. The campaign premise is Joe Goldberg, the creepy serial killer/main character, awaiting the arrival of fans and those interested in the show at The YOU Experience, akin to how he waits for his love interests to fall into his love traps.

The goal is to raise awareness of The YOU Experience, get people to buy tickets to the event and spread the word about it to others.

billboard ad

print ad

instagram & facebook ad

LEGAL DISCLAIMER: This website is not affiliated with Netflix or the TV series YOU in any way.

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